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conquer your impossible

Speicher Group is a growing real estate team that inspires goal-oriented agents with the mentorship, tools and structure to achieve their definition of success.

Peggy Lyn and Chris Speicher

Peggy Lyn and Chris Speicher own and lead the Speicher Group of Real Broker LLC, an award-winning real estate firm operating in Delaware, Maryland, Virginia, Washington, D.C., and Kapalua, Maui. What separates us from the crowd? Watch what she has to say to our clients.

we believe anybody can have great success

If no one was willing to dream about the impossible, we wouldn’t have buildings, cars or phones.


Our team thinks about the impossible a lot. We dream about doing what at times feels undoable. To us, that’s what success is really about — dreaming, removing the obstacles in your way, and conquering what feels impossible. Whatever it is, however you choose to conquer it.


At Speicher Group, we believe that there’s no better place to conquer your impossible than in real estate.


And that’s why we’re here — to do great things.


By removing the obstacles in front of us. By fiercely representing our clients and ourselves. By supporting our peers in any way that we can. By nurturing healthy partnerships. By creating environments where everyone can succeed.


Because real estate is about doing great things.


Overcoming hurdles, jumping through hoops and moving forward to get somewhere better than where you were before. Arriving at your version of success. Somewhere that once seemed impossible.


Speicher Group. Conquer your impossible.

Success Stories

Ryan McKevitt

Ryan McKevitt joined Speicher Group in 2016. Fast forward to 2023, and Ryan is on-track to close more than 75 transactions and take more than 20 listings. What does he attribute his success to? Watch what he has to say.

Kathleen McMahan

Kathleen McMahan joined Speicher Group in 2016. Fast forward to 2023, and Kathleen is on-track to 6X her volume and income while getting married, having a son, and buying her first home. What does she attribute her success to? Watch what she has to say. 

Core Values

BE VULNERABLE.

We believe that being vulnerable builds confidence. We’re not afraid to let our guard down and be open and honest with ourselves, with our teammates and our clients.

TAKE PERSONAL TIME.

More work isn’t always better — but better work is always better. We believe that taking personal time is key to producing high quality work.

EMBRACE NEW WAYS OF DOING THINGS.

Pushing to stay ahead of the curve can be scary, but we’re not afraid to try new things if it means improving the way we do business.

FIERCELY PROTECT OUR PEERS.

The business of homeownership can bring risky and sensitive situations our way. When in doubt, we always default to protecting the best interests of our peers and clients, no matter the cost.

SET GOALS WORTH REACHING.

We’re ambitious and inspired to succeed, and we get there by laying a roadmap for ourselves. We set goals daily and remind ourselves that we have the power to reach them.

Success Stories

Oxana Ritz

Oxana Ritz joined Speicher Group in 2015. Fast forward to 2023, and Oxana's personal and professional growth - especially mindset - has changed her life. What does she attribute her success to? Watch what she has to say.

Amie Wiseley

Amie Wiseley joined Speicher Group in 2015. She joined as a marketing consultant and remained in that role until 2019. Fast forward to 2023, and Amie is on-track to 5X her income over 2019. What does she attribute her success to? Watch what she has to say.

BENEFITS OF SPEICHER GROUP

LEAD GENERATION

Joining the Speicher Group, the #1 Zillow Flex team in the greater Washington DC market, offers significant value to real estate professionals looking to advance their careers:


  1. Access to high-quality leads: As the top-performing Zillow Flex team, Speicher Group receives a high volume of quality leads from Zillow. This means team members can focus on converting leads rather than spending time and resources on lead generation.
  2. Proven success in lead conversion: The Speicher Group's #1 ranking indicates we have a highly effective system for converting Zillow leads into closed deals. New team members can learn and benefit from these established processes.
  3. Mentorship and collaboration: Joining a successful team like Speicher Group provides opportunities for mentorship from experienced agents and collaboration with high-performing colleagues. This can significantly accelerate professional growth and learning.
  4. Established brand recognition: Being part of the top Zillow Flex team in the DC market comes with strong brand recognition, which can help team members build credibility with potential clients.
  5. Shared resources and support: We provide shared resources such as marketing materials, administrative support, and technology tools, allowing agents to focus more on client service and sales.
  6. Potential for higher earnings: While team members typically share commissions, the higher volume of leads and closed deals from a top-performing team can result in greater overall earnings.
  7. Access to a proven system: The Speicher Group's success with Zillow Flex indicates we have developed effective strategies for working within this lead generation system. New team members can benefit from this established expertise without having to navigate the learning curve independently.


By joining the Speicher Group, real estate professionals can leverage the team's top-ranking status, established systems, and resources to potentially accelerate their own success in the competitive Washington DC market.

Visit our Zillow profile

LEAD CONVERSION

The Speicher Group's Customer Experience team offers significant value to real estate agents considering joining the company. Here are the key benefits:


Efficient Lead Management


  • Pre-Qualified Leads: Our Customer Experience team handles the initial stages of lead qualification, ensuring that agents only spend time with leads that are ready to transact. This increases efficiency and allows agents to focus on closing deals rather than sifting through unqualified leads.
  • Inbound Call Handling: Agents do not have to answer inbound calls, which can be time-consuming and often involve unqualified leads. This allows agents to dedicate more time to high-value activities such as client meetings and property showings.


Enhanced Productivity


  • Time Savings: By managing lead qualification and initial client interactions, the Customer Experience team frees up agents' time, enabling them to handle more clients and transactions effectively. This can lead to increased productivity and higher earnings.
  • Reduced Stress: Handling fewer administrative tasks and unqualified leads reduces the stress associated with constant client communication and follow-ups, allowing agents to maintain a better work-life balance.


Improved Client Experience


  • Expert Handling: The team ensures that clients receive prompt and professional service from the outset, which can enhance the overall customer experience and lead to higher client satisfaction and loyalty.
  • Consistent Communication: With a dedicated team managing initial client interactions, there is a consistent and professional approach to communication, which helps build trust and confidence with clients.


Support and Training


  • Mentorship and Training: The Speicher Group provides hands-on mentorship and training for new agents, helping them to quickly adapt and succeed. This includes learning best practices for lead conversion and client management from experienced professionals.
  • Access to Advanced Tools: Agents have access to advanced Customer Relationship Management (CRM) platforms and other technological tools that streamline the sales process and enhance efficiency.


The Speicher Group's Customer Experience team significantly enhances the efficiency, productivity, and satisfaction of its agents by managing lead qualification, reducing administrative burdens, and providing robust support and training. This makes the Speicher Group an attractive option for real estate professionals looking to advance their careers.

Meet our client concierge

CRM

Providing free access to both Follow Up Boss and RealScout is a significant value add for agents considering joining the Speicher Group. Here’s how these tools enhance the agent experience and contribute to their success:


Follow Up Boss


Follow Up Boss is a robust Customer Relationship Management (CRM) system designed specifically for real estate professionals. Here are the key benefits:


  • Enhanced Organization: Follow Up Boss helps agents keep their contacts and leads organized, ensuring no potential client slips through the cracks. This is crucial for maintaining a steady pipeline of business.
  • Improved Lead Engagement: The platform allows agents to engage with their leads more effectively through automated follow-ups, email marketing, and text messaging, which helps nurture relationships and convert leads into clients.
  • Team Collaboration: Follow Up Boss supports team collaboration by allowing team leads and admins to coach their team members and track performance. This fosters a supportive environment where agents can learn and grow.
  • User-Friendly Interface: The intuitive interface makes it easy for agents to manage their database, track interactions, and stay on top of their tasks, which can significantly boost productivity.


RealScout


RealScout is a powerful engagement platform that helps agents nurture and convert potential buyers and sellers. Here are the main advantages:


  • High-Quality Listing Alerts: RealScout allows agents to send high-converting listing alerts and home value estimates to their clients, keeping them engaged and informed about the market.
  • Client Engagement: The platform helps agents stay at the center of the buyer experience by providing a full-featured home search experience that rivals national portals. This keeps clients coming back to the agent for their real estate needs.
  • Automated Nurturing: RealScout automates the process of nurturing leads by sending timely and relevant information to clients, which helps maintain top-of-mind awareness and fosters long-term relationships.
  • Increased Transaction Volume: Agents using RealScout have been shown to close significantly more transactions by volume compared to their peers, demonstrating the platform’s effectiveness in driving business growth.


Overall Value Add


  • Cost Savings: By providing free access to these premium tools, the Speicher Group saves agents the cost of subscribing to these platforms independently, which can be a significant financial benefit.
  • Increased Efficiency: The combination of Follow Up Boss and RealScout streamlines various aspects of the real estate process, from lead management to client engagement, allowing agents to work more efficiently and effectively.
  • Competitive Edge: Access to these advanced tools gives agents a competitive edge in the market by enabling them to provide superior service to their clients and close more deals.
  • Professional Development: Using industry-leading tools helps agents develop their skills and stay current with the latest technology in real estate, which is essential for long-term success.


Free access to Follow Up Boss and RealScout provided by the Speicher Group equips agents with powerful tools to manage their leads, engage with clients, and ultimately close more transactions.

Watch the power of FUB and RealScout

AGENT SERVICES

The Speicher Group's provides a highly-skilled and fully-licensed Agent Services team that handles agents' transactions from contact-to-close for free offers substantial value to real estate professionals considering joining the company. Here are the key benefits:


Efficiency and Time Savings


  • Streamlined Processes: The Agent Services team ensures that all administrative tasks, paperwork, and deadlines are handled efficiently. This allows agents to focus their time and energy on client-facing activities and closing deals, rather than getting bogged down with administrative duties.
  • Timely Execution: By managing timelines and ensuring that all tasks are completed promptly, the Agent Services team helps keep transactions on track, reducing the risk of delays that can jeopardize deals.


Risk Mitigation


  • Reduced Errors: Experienced transaction managers meticulously review documents and manage compliance, significantly reducing the risk of errors that could lead to legal issues or lost deals.
  • Legal and Compliance Oversight: The team ensures that all transactions comply with relevant laws and regulations, protecting both the agents and their clients from potential legal pitfalls.


Enhanced Client Experience


  • Clear Communication: The Agent Services team maintains clear and consistent communication with all parties involved in a transaction, including clients, lenders, and attorneys. This helps manage expectations and ensures a smooth transaction process.
  • Professional Handling: Clients receive professional and timely updates, which enhances their overall experience and satisfaction with the service provided by the agent and the Speicher Group.


Support and Development


  • Focus on Sales: With the administrative burden lifted, agents can concentrate on what they do best—selling homes and building relationships with clients. This can lead to higher productivity and more closed deals.


Cost Savings


  • No Additional Costs: By providing Agent Services services for free, the Speicher Group saves agents the cost of hiring their own transaction coordinators or assistants. This can be a significant financial benefit, particularly for newer agents or those looking to maximize their earnings.


Organizational Benefits


  • Document Management: The Agent Services team ensures that all necessary documents are organized and accessible, which streamlines the transaction process and makes it easier for agents to manage their deals.
  • Use of Advanced Tools: The team employs advanced transaction management software, which further enhances efficiency and reduces the likelihood of human error.


Speicher Group's Agent Services team adds immense value by improving efficiency, mitigating risks, enhancing the client experience, and providing substantial support to agents.

MENTORING PROGRAM

The Speicher Group's mentorship program offers substantial value to agents considering joining the company. Here are the key benefits:


Accelerated Professional Development


  • Guidance from Experienced Professionals: The mentorship program pairs new agents with seasoned professionals who provide valuable insights and guidance based on their extensive experience in the field. This helps new agents quickly learn the ropes and avoid common pitfalls.
  • Structured Learning: The program offers a structured approach to learning, ensuring that new agents receive comprehensive training in all aspects of real estate, from sales techniques to market analysis and client management.


Enhanced Skill Development


  • Practical Knowledge: Mentors share practical knowledge and real-world experiences, helping mentees understand the nuances of the real estate market and develop effective strategies for success.
  • Technology and Tools: New agents gain access to advanced tools and technologies used by their mentors, such as CRM systems and marketing platforms, which can enhance their efficiency and productivity.


Increased Confidence and Motivation


  • Moral Support: Having a mentor provides new agents with moral support and encouragement, which can be crucial during challenging times. This support helps build confidence and resilience.
  • Accountability: Mentors hold new agents accountable for their goals and progress, fostering a sense of responsibility and motivating them to stay on track and achieve their objectives.


Faster Success and Career Growth


  • Rapid Onboarding: The mentorship program accelerates the onboarding process, allowing new agents to start closing deals and generating income more quickly.
  • Career Advancement: With the support of a mentor, new agents can achieve their career goals faster and more efficiently, positioning themselves for long-term success in the real estate industry.


Company Culture and Support


  • Collaborative Environment: The Speicher Group fosters a collaborative and supportive environment where agents are encouraged to help each other succeed. This culture of teamwork enhances the overall experience for new agents.
  • Comprehensive Support System: In addition to mentorship, the Speicher Group provides access to advanced tools, transaction management services, and a customer experience team, creating a comprehensive support system that empowers agents to thrive.


Speicher Group's mentorship program is a significant value add for agents looking to join the company. It offers accelerated professional development, enhanced skill-building, increased confidence, valuable networking opportunities, and faster career growth, all within a supportive and collaborative environment.

meet the speicher group family

EXPERT COACHING

The Speicher Group's provision of weekly coaching and accountability calls from industry experts Peggy Lyn and Chris Speicher offers significant value to agents considering joining the company. Here’s how:


Expert Guidance and Insights


  • Proven Success: Peggy Lyn and Chris Speicher have a track record of success in the real estate industry, having led their firm to over 2,000 successful sales. Their expertise provides invaluable guidance to agents looking to replicate this success.
  • Industry Recognition: Both Peggy Lyn and Chris have been featured in numerous news outlets and have spoken before thousands of agents nationwide. This recognition underscores their credibility and the value of their insights.


Personalized Coaching


  • Tailored Advice: Regular coaching calls provide personalized advice and strategies tailored to each agent’s unique challenges and goals. This helps agents overcome specific obstacles and achieve their objectives more efficiently.
  • Accountability: Regular accountability calls ensure that agents stay on track with their goals, receive constructive feedback, and maintain momentum in their professional development.


Continuous Learning and Development


  • Ongoing Education: The coaching sessions cover a wide range of topics, from sales techniques and market trends to client management and personal development. This continuous learning helps agents stay ahead of the curve and adapt to changes in the market.
  • Skill Enhancement: Agents can refine their skills and learn new strategies directly from industry leaders, which can significantly enhance their performance and productivity.


Motivation and Inspiration


  • Inspirational Leadership: Peggy Lyn and Chris Speicher’s success stories and experiences serve as a source of inspiration for agents. Hearing from leaders who have achieved significant milestones can motivate agents to aim higher and pursue their own career aspirations.
  • Supportive Environment: The coaching calls foster a supportive and collaborative environment where agents can share their experiences, learn from each other, and build a sense of community within the team.


Strategic Advantage


  • Market Insights: Peggy Lyn and Chris provide insights into market trends and strategies that have proven effective in their own practice. This knowledge gives agents a strategic advantage in navigating the competitive real estate market.
  • Best Practices: Agents learn best practices for lead generation, client engagement, and transaction management, which can lead to higher efficiency and better outcomes in their real estate transactions.


Enhanced Career Growth


  • Accelerated Success: With expert coaching and accountability, agents can achieve success more quickly. The structured support helps them close more deals, increase their earnings, and advance their careers faster than they might on their own.
  • Professional Network: Being part of a coaching program led by well-connected industry experts can expand an agent’s professional network, opening up new opportunities for collaboration and growth.


The regular coaching and accountability calls from Peggy Lyn and Chris Speicher provide agents with expert guidance, personalized support, continuous learning opportunities, and strategic insights. This comprehensive coaching program is a significant value add, helping agents achieve their professional goals and succeed in the competitive real estate market.

REAL

The partnership between the Speicher Group and Real provides numerous value-added benefits for agents considering joining the company. Here’s how this partnership enhances the appeal of joining the Speicher Group:


Financial Opportunities


  • Commission Caps: Real  offers low commission caps ($4,000, $6,000, or $12,000), allowing agents to keep 100% of their brokerage (not team) commissions after reaching their cap. This structure significantly increases earnings potential, especially for high-performing agents.
  • Revenue Sharing and Equity Incentives: Agents can participate in revenue sharing and earn equity in the company. This creates additional income streams and opportunities for long-term financial growth, including stock awards for recruiting new team members.
  • No Monthly Fees: Real operates with minimal overhead, meaning no monthly fees for agents, further enhancing their net income.


Cutting-Edge Technology


  • Cloud-Based Platform: Real provides a cloud-based platform that improves efficiencies and empowers agents to manage their transactions seamlessly from anywhere. This includes advanced tools for deal management, document handling, and client communication.
  • AI-Powered Technology: The proprietary, industry-leading technology offered by Real helps agents manage their business more effectively, reducing stress and increasing productivity.


Collaborative and Supportive Environment


  • Community and Collaboration: Real fosters a community built on kindness and collaboration, with hundreds of live, daily classes and mastermind groups available through Real Academy. This supportive environment encourages continuous learning and professional growth.
  • Values Alignment: The Speicher Group’s values, such as embracing new ways of doing things and fiercely protecting peers, align with Real’s focus on agent success and well-being. This alignment creates a cohesive and motivating work environment.


Long-Term Career Growth


  • Retirement and Financial Security: Real offers programs focused on healthcare, retirement, and other long-term benefits, ensuring agents have a secure financial future. This includes pathways to build generational wealth and a plan to support agents and their families throughout their careers.


The partnership between the Speicher Group and Real offers a compelling combination of financial benefits, cutting-edge technology, comprehensive support, a collaborative environment, and long-term career growth opportunities.

Learn more about Real

PERSONAL DEVELOPMENT TUITION PROGRAM

The Speicher Group provision of annual personal development tuition reimbursement offers significant value to agents considering joining the company. Here’s how it benefits them:


Professional Growth and Skill Enhancement


  • Continuous Learning: The reimbursement program encourages agents to continually develop and hone their sales and customer service skills. This ongoing education helps agents stay competitive and effective in a rapidly evolving real estate market.
  • Access to Advanced Training: Agents can take advantage of various educational opportunities, including advanced courses, certifications, and workshops, without worrying about the financial burden. This access to high-quality training can lead to improved performance and higher client satisfaction.


Financial Benefits


  • Cost Savings: By covering the costs of personal development courses, Speicher Group alleviates the financial strain on agents, allowing them to invest in their education without out-of-pocket expenses. This can be particularly beneficial for new agents or those looking to expand their expertise without incurring additional debt.
  • Increased Earnings Potential: Enhanced skills and knowledge can directly translate to better sales performance, higher commissions, and increased earnings. Agents who invest in their professional development are often more successful in closing deals and generating referrals.


Career Advancement


  • Faster Career Progression: With access to continuous learning and development opportunities, agents can achieve their career goals more quickly. The skills and knowledge gained through these programs can help agents move up the ranks within the company or take on more complex and lucrative transactions.
  • Enhanced Marketability: Agents who invest in their personal development are more attractive to clients. The additional credentials and expertise can set them apart from competitors and enhance their professional reputation.


Improved Job Satisfaction and Motivation


  • Personal Fulfillment: Investing in personal growth leads to a sense of accomplishment and fulfillment. Agents who feel they are continually improving and achieving their goals are more likely to be satisfied with their careers and stay motivated.
  • Supportive Work Environment: The tuition reimbursement program demonstrates the Speicher Group's commitment to the professional growth of its agents. This supportive environment fosters loyalty and a positive workplace culture, which can lead to higher retention rates.


The Speicher Group's annual personal development tuition reimbursement program provides agents with financial support, continuous learning opportunities, career advancement prospects, improved job satisfaction, and a competitive edge.

RECRUITING PROGRAM

The revenue share opportunities provided by Real through the Speicher Group offer significant value to agents considering joining the company:


Financial Incentives


  • Additional Income Stream: Agents can earn up to 5% revenue share for each agent they directly sponsor (Tier 1), potentially up to $4,000 per year per sponsored agent. This creates an opportunity for substantial additional income beyond traditional real estate commissions.
  • Multi-Tier Benefits: The program offers a 5-tier structure, allowing agents to earn revenue from agents they sponsor directly (Tier 1) and indirectly (Tiers 2-5). This multiplies earning potential as an agent's network grows.


Career Growth and Development


  • Incentive for Collaboration: The revenue share model encourages agents to mentor and support new recruits, fostering a collaborative environment that benefits both experienced and new agents.
  • Leadership Opportunities: As agents build their networks, they can develop leadership and mentoring skills, enhancing their professional growth and reputation within the industry.


Long-Term Financial Stability


  • Passive Income Potential: Revenue share can provide a form of passive income, offering financial stability even during slower periods in the real estate market.
  • Wealth Building: The program aligns with Real's focus on helping agents build long-term wealth, providing a pathway to financial security beyond traditional commission structures.


The revenue share opportunities offered through the Speicher Group's partnership with Real provide a compelling value proposition for agents. It offers the potential for increased earnings, fosters a collaborative and supportive environment, and aligns with long-term career growth and financial stability goals.

MARKETING SERVICES

The Speicher Group's provision of comprehensive marketing support, including print, social, and digital marketing, offers significant value to agents considering joining the company. Here are the key benefits:


Enhanced Visibility and Brand Awareness


  • Professional Marketing Materials: The in-house team of experts creates high-quality marketing materials that help agents effectively promote their listings and personal brand. This includes everything from brochures and flyers to social media posts and digital ads.
  • Consistent Branding: Consistent and professional branding across all marketing channels enhances an agent's credibility and helps build a recognizable personal brand, which is crucial in a competitive market.


Cost Savings


  • Free Marketing Services: By providing these services for free, the Speicher Group eliminates the need for agents to invest their own money in marketing. This can be particularly beneficial for new agents or those looking to maximize their earnings without incurring additional expenses.
  • Access to Expertise: Agents gain access to a team of marketing professionals without the overhead costs associated with hiring their own staff or outsourcing to marketing agencies.


Time Efficiency


  • Focus on Core Activities: With the marketing team handling the creation and distribution of marketing materials, agents can focus on their core activities, such as client interactions and closing deals. This leads to higher productivity and better use of their time.
  • Automated Solutions: The use of advanced marketing tools and platforms can automate many aspects of marketing, from scheduling posts to managing ad campaigns, further freeing up agents' time.


Improved Client Experience


  • Professional Presentation: High-quality marketing materials enhance the presentation of listings, making them more appealing to potential buyers. This can lead to quicker sales and higher client satisfaction.
  • Comprehensive Marketing Plans: The marketing team can develop comprehensive marketing plans that cover all aspects of promotion, ensuring that listings receive maximum exposure across multiple channels.


Competitive Advantage


  • Stand Out in the Market: Effective marketing helps agents stand out in a crowded market. By leveraging professional marketing support, agents can differentiate themselves from competitors and attract more clients.
  • Credibility and Trust: Consistent and professional marketing efforts build credibility and trust with potential clients, which is essential for long-term success in real estate.


Supportive Environment


  • Collaborative Approach: The in-house marketing team works closely with agents to understand their needs and tailor marketing strategies accordingly. This collaborative approach ensures that agents feel supported and empowered to succeed.
  • Continuous Improvement: By tracking and analyzing marketing performance, the team can continuously refine and improve marketing strategies, ensuring that agents always have access to the most effective tools and techniques.


The Speicher Group's comprehensive and free marketing support significantly enhances agents' visibility, efficiency, and effectiveness in the real estate market. This support system not only saves agents time and money but also provides them with the tools and expertise needed to succeed.

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